Food Delivery App

Food Delivery App

Orbi Group

Orbi Group

Native App Design

Native App Design

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Android & IOS

Android & IOS

Summary

Summary

Overview

I led the end-to-end design of Orbi Eats, a food delivery app for Orbi Hotels that serves three user types: guests (consumers), store managers, and couriers. The project delivered client-side flows for browsing, ordering and real-time tracking; a store-side app for order management, analytics and payment setup; and a courier app for pickups, route updates and messaging. Although the project was later paused due to shifting priorities, the work produced a scalable design system and a complete, ready-to-implement product foundation.

I led the end-to-end design of Orbi Eats, a food delivery app for Orbi Hotels that serves three user types: guests (consumers), store managers, and couriers. The project delivered client-side flows for browsing, ordering and real-time tracking; a store-side app for order management, analytics and payment setup; and a courier app for pickups, route updates and messaging. Although the project was later paused due to shifting priorities, the work produced a scalable design system and a complete, ready-to-implement product foundation.

Role & Methods

  • Product Designer (End-to-End)

  • Competitive Research / User Flows / Client, Store & Courier Journeys / UX Ideation / Information Architecture / UI Design / Prototyping / Iteration / Stakeholder Collaboration

  • Product Designer (End-to-End)

  • Competitive Research / User Flows / Client, Store & Courier Journeys / UX Ideation / Information Architecture / UI Design / Prototyping / Iteration / Stakeholder Collaboration

Research

Research

Competitive Analysis

To ground the design of Orbi Eats, I conducted a competitive analysis of leading food delivery apps such as Glovo, Wolt, and Bolt Food. The goal was to understand both their strengths and weaknesses across consumer, store, and courier experiences. I identified best practices, like streamlined order tracking, clear analytics for stores, and efficient courier workflows—while also noting pain points such as cluttered interfaces or unclear status updates. These insights guided the design direction, ensuring Orbi Eats borrowed proven solutions while avoiding common usability pitfalls.

To ground the design of Orbi Eats, I conducted a competitive analysis of leading food delivery apps such as Glovo, Wolt, and Bolt Food. The goal was to understand both their strengths and weaknesses across consumer, store, and courier experiences. I identified best practices, like streamlined order tracking, clear analytics for stores, and efficient courier workflows—while also noting pain points such as cluttered interfaces or unclear status updates. These insights guided the design direction, ensuring Orbi Eats borrowed proven solutions while avoiding common usability pitfalls.

Drag to explore - References in FigJam from competitive analysis session

Key Insights from Analysis

The competitive review revealed several recurring patterns. First, simplicity and speed of checkout are critical for consumers, as overly complex steps risk drop-offs. Second, stores value flexibility in order management, features like “mark out of stock” or “busy mode” reduce frustration and mistakes. Third, couriers need clarity and transparency: accurate pickup times, navigation, and order readiness indicators make their experience smoother. These insights became the foundation for Orbi Eats’ core design priorities.

The competitive review revealed several recurring patterns. First, simplicity and speed of checkout are critical for consumers, as overly complex steps risk drop-offs. Second, stores value flexibility in order management, features like “mark out of stock” or “busy mode” reduce frustration and mistakes. Third, couriers need clarity and transparency: accurate pickup times, navigation, and order readiness indicators make their experience smoother. These insights became the foundation for Orbi Eats’ core design priorities.

Ideation

Ideation

Defining Core User Flows

Based on research insights, I started by defining the most critical user flows for each side of the platform. For consumers, this was browsing and placing an order; for stores, it was managing incoming orders and marking them ready; for couriers, it was accepting and completing deliveries. By focusing on these essentials first, the design prioritized usability over secondary features, ensuring that all user types could complete their main tasks without friction.

Based on research insights, I started by defining the most critical user flows for each side of the platform. For consumers, this was browsing and placing an order; for stores, it was managing incoming orders and marking them ready; for couriers, it was accepting and completing deliveries. By focusing on these essentials first, the design prioritized usability over secondary features, ensuring that all user types could complete their main tasks without friction.

Drag to explore – Mindmap in FigJam

Balancing Three User Types

Since Orbi Eats served three distinct audiences, I iterated on ways to balance consistency while tailoring the experience to each. For example, stores and couriers shared similar order tracking components but had role-specific details. Consumers saw estimated times, couriers saw navigation, and stores saw preparation details, all built on a shared design system. This balance reduced development complexity while ensuring each user got what they needed.

Since Orbi Eats served three distinct audiences, I iterated on ways to balance consistency while tailoring the experience to each. For example, stores and couriers shared similar order tracking components but had role-specific details. Consumers saw estimated times, couriers saw navigation, and stores saw preparation details, all built on a shared design system. This balance reduced development complexity while ensuring each user got what they needed.

Design

Design

Establishing the Design System

To keep consistency across the three user types, I created a scalable design system with typography, color tokens, spacing rules, and reusable components. The system ensured visual harmony across Consumer, Store, and Courier apps, while also supporting quick iteration. It also simplified handoff and made future updates easier.

To keep consistency across the three user types, I created a scalable design system with typography, color tokens, spacing rules, and reusable components. The system ensured visual harmony across Consumer, Store, and Courier apps, while also supporting quick iteration. It also simplified handoff and made future updates easier.

Drag to explore – Design System in Figma

Consumer App

The consumer-facing app focused on simplicity and trust. I prioritized clear navigation for browsing categories, tracking orders, and messaging couriers. Visual hierarchy emphasized key actions like placing an order or canceling it, while secondary features such as filtering were designed to stay out of the way until needed.

The consumer-facing app focused on simplicity and trust. I prioritized clear navigation for browsing categories, tracking orders, and messaging couriers. Visual hierarchy emphasized key actions like placing an order or canceling it, while secondary features such as filtering were designed to stay out of the way until needed.

Store App

The store-facing app emphasized efficiency and clarity for order management. Incoming orders were designed to appear as popups that required acceptance or rejection, reducing client wait times. Ongoing orders were displayed in a structured list with clear time indicators, and revenue analytics were simplified to highlight sales, orders, and popular items without overwhelming users.

The store-facing app emphasized efficiency and clarity for order management. Incoming orders were designed to appear as popups that required acceptance or rejection, reducing client wait times. Ongoing orders were displayed in a structured list with clear time indicators, and revenue analytics were simplified to highlight sales, orders, and popular items without overwhelming users.

Courier App

The courier app prioritized speed and reliability. Key actions like accepting or declining orders, updating status, and confirming pickup/delivery were designed as one-tap actions to minimize delays. Maps and order details were visually optimized to keep essential information at a glance while avoiding clutter.

The courier app prioritized speed and reliability. Key actions like accepting or declining orders, updating status, and confirming pickup/delivery were designed as one-tap actions to minimize delays. Maps and order details were visually optimized to keep essential information at a glance while avoiding clutter.

Impact

Impact

System Readiness

The Orbi Eats platform was fully designed for three user types: Consumers, Stores and Couriers, ensuring a complete ecosystem ready for launch. Each side was given tailored tools: clients could browse and track orders, stores could manage incoming requests and revenue, and couriers had streamlined flows for accepting and delivering. While the app was not released due to shifting company priorities, the foundation was set for immediate development and scaling.

The Orbi Eats platform was fully designed for three user types: Consumers, Stores and Couriers, ensuring a complete ecosystem ready for launch. Each side was given tailored tools: clients could browse and track orders, stores could manage incoming requests and revenue, and couriers had streamlined flows for accepting and delivering. While the app was not released due to shifting company priorities, the foundation was set for immediate development and scaling.

Potential Value

Through competitive analysis and tailored UX flows, the designs addressed common pain points seen in similar apps like Glovo, Wolt, and Bolt Food. Clients would benefit from clearer order tracking and communication, stores from faster order management and analytics, and couriers from simplified pickup/delivery handling. Together, these improvements positioned Orbi Eats to compete effectively in the food delivery market if relaunched.

Through competitive analysis and tailored UX flows, the designs addressed common pain points seen in similar apps like Glovo, Wolt, and Bolt Food. Clients would benefit from clearer order tracking and communication, stores from faster order management and analytics, and couriers from simplified pickup/delivery handling. Together, these improvements positioned Orbi Eats to compete effectively in the food delivery market if relaunched.

Learnings

Learnings

Designing for Multiple User Types

Creating parallel experiences for Consumers, Stores and Couriers, highlighted the importance of balancing needs across different stakeholders. Each side required unique tools, yet the overall system needed to stay consistent and interconnected. This reinforced how crucial it is to think holistically when designing multi-sided platforms.

Creating parallel experiences for Consumers, Stores and Couriers, highlighted the importance of balancing needs across different stakeholders. Each side required unique tools, yet the overall system needed to stay consistent and interconnected. This reinforced how crucial it is to think holistically when designing multi-sided platforms.

Flexibility in Order Flows

Working on features like delivery, pickup, scheduling, and busy mode revealed how small changes on the store side could ripple into courier and client experiences. Building flexibility into flows while keeping them simple for end-users became a key design challenge and a major learning for future projects.

Working on features like delivery, pickup, scheduling, and busy mode revealed how small changes on the store side could ripple into courier and client experiences. Building flexibility into flows while keeping them simple for end-users became a key design challenge and a major learning for future projects.

Business Priorities Shape Product Outcomes

Despite strong design progress, Orbi Eats was paused due to shifting company priorities. This underlined the reality that even well-designed products depend on business readiness, timing, and strategic focus. A big takeaway was the value of designing in a way that leaves a clear, scalable foundation if a project gets reactivated later.

Despite strong design progress, Orbi Eats was paused due to shifting company priorities. This underlined the reality that even well-designed products depend on business readiness, timing, and strategic focus. A big takeaway was the value of designing in a way that leaves a clear, scalable foundation if a project gets reactivated later.

Let's Connect

Let's Connect

Got a project in mind or just want to say hi? I’m always open

to new ideas, collaborations, or a quick chat. Feel free to

reach out via email or any of the social platforms listed.

Got a project in mind or just want to say hi?

I’m always open to new ideas, collaborations,

or a quick chat. Feel free to reach out via

email or any of the social platforms listed.

2025

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