Bit Solutions Landing Website
Bit Solutions Landing Website
Bit Solutions
Bit Solutions
Landing Design
Landing Design
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Responsive Design
Responsive Design
Summary
Summary
Overview
I designed and developed the responsive landing website for Bit Solutions, a retail analytics and BI platform. The goal was to clearly communicate complex data products in a simple and compelling way, turning technical capabilities into strong value driven messaging. I designed the full experience in Figma and built it in Framer, focusing on clarity, structure, and conversion across all devices.
I designed and developed the responsive landing website for Bit Solutions, a retail analytics and BI platform. The goal was to clearly communicate complex data products in a simple and compelling way, turning technical capabilities into strong value driven messaging. I designed the full experience in Figma and built it in Framer, focusing on clarity, structure, and conversion across all devices.
Key Results
Created a clear and structured landing experience aligned with the product vision
Validated responsive behavior and usability across devices
Built a scalable design foundation that could support future product growth
Created a clear and structured landing experience aligned with the product vision
Validated responsive behavior and usability across devices
Built a scalable design foundation that could support future product growth
Role & Methods
Product Designer (End-to-End)
Discovery Workshops / Competitive Research / User Flow Definition / UX Strategy / Wireframing / UI Design / Responsive Design / Prototyping / Framer Development / Iteration
Product Designer (End-to-End)
Discovery Workshops / Competitive Research / User Flow Definition / UX Strategy / Wireframing / UI Design / Responsive Design / Prototyping / Framer Development / Iteration
Problem
Problem
Challenge
Challenge was translating a complex product into simple, human language that retail decision makers could quickly understand. The website needed to reduce cognitive load, communicate benefits within seconds, and guide users toward key actions while maintaining a strong sense of credibility and clarity.
Challenge was translating a complex product into simple, human language that retail decision makers could quickly understand. The website needed to reduce cognitive load, communicate benefits within seconds, and guide users toward key actions while maintaining a strong sense of credibility and clarity.
Goal
The company needed a landing website to clearly communicate their data-driven retail solution and position themselves as a trusted partner. Many retail businesses rely on disconnected systems and complex analytics tools, which makes decision making slow and inefficient. The goal was to simplify this value and present it in a clear, compelling way.
The company needed a landing website to clearly communicate their data-driven retail solution and position themselves as a trusted partner. Many retail businesses rely on disconnected systems and complex analytics tools, which makes decision making slow and inefficient. The goal was to simplify this value and present it in a clear, compelling way.
Research
Research
Competitor and Market Analysis
I analyzed leading BI and retail analytics platforms such as Tableau, Power BI, and Looker to understand how they communicate complex data products. I focused on their messaging, visual hierarchy, and how they simplify value for business users. This helped identify gaps in clarity, especially in landing pages that were either too technical or overloaded with information.
I analyzed leading BI and retail analytics platforms such as Tableau, Power BI, and Looker to understand how they communicate complex data products. I focused on their messaging, visual hierarchy, and how they simplify value for business users. This helped identify gaps in clarity, especially in landing pages that were either too technical or overloaded with information.
Drag to explore - Competitor analysis
User and Decision-Maker Understanding
Since the target audience included retail managers and executives, I researched their goals, pain points, and decision-making behavior. Many users needed quick insights without deep technical knowledge. The research showed that trust, clarity, and speed of understanding were critical. This insight guided the design toward simple language, structured content, and strong visual support to communicate value quickly.
Since the target audience included retail managers and executives, I researched their goals, pain points, and decision-making behavior. Many users needed quick insights without deep technical knowledge. The research showed that trust, clarity, and speed of understanding were critical. This insight guided the design toward simple language, structured content, and strong visual support to communicate value quickly.
Strategy
Strategy
Clear Value First
The main strategic focus was to translate a complex BI product into a clear and easy-to-understand story. Instead of leading with technical features, I structured the landing experience around business outcomes such as better decisions, efficiency, and growth. This approach helped communicate value quickly to non-technical retail decision-makers and reduced cognitive load during the first interaction.
The main strategic focus was to translate a complex BI product into a clear and easy-to-understand story. Instead of leading with technical features, I structured the landing experience around business outcomes such as better decisions, efficiency, and growth. This approach helped communicate value quickly to non-technical retail decision-makers and reduced cognitive load during the first interaction.
Structured User Journey
To increase credibility and engagement, I created a clear content hierarchy that guides users from problem awareness to solution understanding. The strategy included strong messaging, structured sections, and visual storytelling supported by icons, data-focused imagery, and real-world use cases. This ensured that users could quickly scan the page, understand the product, and move toward conversion with confidence.
To increase credibility and engagement, I created a clear content hierarchy that guides users from problem awareness to solution understanding. The strategy included strong messaging, structured sections, and visual storytelling supported by icons, data-focused imagery, and real-world use cases. This ensured that users could quickly scan the page, understand the product, and move toward conversion with confidence.
Drag to explore - Sitemap planning
Design
Design
Responsive and Scalable Design
The landing page was designed to work seamlessly across desktop, tablet, and mobile. I created flexible layouts and consistent spacing to ensure readability, usability, and scalability as the product and content grow over time.
The landing page was designed to work seamlessly across desktop, tablet, and mobile. I created flexible layouts and consistent spacing to ensure readability, usability, and scalability as the product and content grow over time.
Visual Clarity and Consistency
I developed a clean visual system using modern typography, structured grids, and consistent UI components. Icons, data-focused visuals, and subtle interactions were used to support the message and make complex analytics feel simple and accessible.
I developed a clean visual system using modern typography, structured grids, and consistent UI components. Icons, data-focused visuals, and subtle interactions were used to support the message and make complex analytics feel simple and accessible.
Learnings
Learnings
Communicating Complexity Requires Clarity
This project reinforced how important it is to simplify complex products without removing their value. I learned that decision-makers respond better to outcome-driven messaging rather than technical explanations. Clear structure, concise copy, and strong hierarchy can significantly improve understanding within the first few seconds of interaction.
This project reinforced how important it is to simplify complex products without removing their value. I learned that decision-makers respond better to outcome-driven messaging rather than technical explanations. Clear structure, concise copy, and strong hierarchy can significantly improve understanding within the first few seconds of interaction.
Strategy Shapes Design Quality
One of the biggest takeaways was that strong design decisions come from clear strategic thinking. When goals, audience, and positioning are defined early, the visual design becomes more focused and intentional. If I were to continue this project, I would validate assumptions through user testing and measure how effectively the landing page communicates value and drives engagement.
One of the biggest takeaways was that strong design decisions come from clear strategic thinking. When goals, audience, and positioning are defined early, the visual design becomes more focused and intentional. If I were to continue this project, I would validate assumptions through user testing and measure how effectively the landing page communicates value and drives engagement.
Let's Connect
Let's Connect
Got a project in mind or just want to say hi? I’m always open
to new ideas, collaborations, or a quick chat. Feel free to
reach out via email or any of the social platforms listed.
Got a project in mind or just want to say hi?
I’m always open to new ideas, collaborations,
or a quick chat. Feel free to reach out via
email or any of the social platforms listed.
2026
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