Client
The Guest
Role
UI/UX Designer
Duration
Apr - May 2024
Travel Agency Website
Problem
The old website failed to attract potential customers interested in the agency's travel packages due to its lack of depth and inability to engage visitors. This resulted in a lower retention rate and subsequently decreased traffic.
Goal
The goal of this project was to develop an information architecture that would increase the traffic and enhance visitor exploration, subsequently building user interface based on that architecture. And creating a brand identity that aligns with the cultural values of the visitors.
Information Architecture
I began with defining and creating information architecture for the website and taking into consideration every aspect underlined by the client, including destinations, insights and team introduction.
Colors, Typography & Design Style
After defining information architecture, I got started with visual aspect of the project, mainly the design system, which will later be used to create various components which will create the user interface.
Final Website
After consulting with the client and considering the design system, I finalized the desktop design. Once it was thoroughly reviewed and approved, I proceeded to create the mobile design to ensure the website's responsiveness.
